Saturday, January 22, 2005

"Outfitting"

This afternoon, I ventured into "Sonoma Outfitters", one of the local stores whose specialty is to prepare Americans for the wilderness, in style of course.

I wandered the floor for a long time, picking things up and studying them. It's all too confusing. I'm well aware of Americans' need to arrive prepared for every eventuality. Manufacturers market a "need" for their product, playing upon our fears of the unknown.

Looking at the stoves, water filters, sleeping mats, tents, mosquito nets, hammocks, etc., it's easy to envision a scenario in which each would be "necessary".

A better, perhaps more unusual, way to attack the matter is to "visualize" how one could do without the product. "You're a resourceful creature, aren't you? There's another solution out there. Find it."

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